http://www.bbc.co.uk/news/world-latin-america-11539182
This particular article, together with a video, was posted on 14 October from an institutionalised source, the BBC news.
It was on the Chile’s mine’s incident where 33 survivors were trapped underground in the mine for 2 months plus and was finally rescued on 14 October 2010.
Uses of interposed channels can be seen here as beside having the BBC news reporters there, there were many other institutionalised sources there as well, recording or videoing this live moment down while broadcasting all over in the television as well as writings on this incident splattered all over the newspapers. Globalisation of mass media was employed. This particular news is known as information as identified by Charles Wright, one of the four media functions known because it is a piece of information which relates to the public on the critical happening in Chile and the public got to grasp hold of this news.
The role of the mass media had kind of help shaped the values and world views. From this piece of news, you would be able to see how the Chileans came together as a nation or whole to finish this rescue mission. They went through this arduous moment together for two months, hoping that the survivors would be rescued. In my opinion, this news served as a learning platform for other countries to not lose hope and stay together as a nation to see things through, be it tough times or not. However, this is only one opinion coming from me. The mass media can influenced the public into having other views on this matter as well as cultivating the public’s values on this matter.
The media’s ability to raise the importance of an issue in the public’s mind is very significant as the news alone could be seen through repeated news coverage on it, be it on the television, newspapers, tabloids and of course, the new media, internet. This is also known as agenda setting.
Chile’s mine’s incident is indeed an unobtrusive issue as through media, it had created a greater effect or impact on the public as people could view it live now, having a more direct experience with this issue. As heard from the video, the tone of the media coverage or rather the news reporter was ecstatic as we watched the survivors climbing out of the capsule which was used to rescue them, one by one. This issue was prominent as it was focusing live on the rescue mission to the 33 lives trapped in a mine who were still surviving through food passed through a hole in the mine. Images accompanying this issue were very real and touching. These pictures signify hope to many as nothing is impossible. Even at the moment when you thought all was lost, there was actually still something to hold on to, so never give up.
Tears of Love
Mission Accomplished.
The priming of this article was on the rescue but not really on the safety of mining. Attention and focus were all out on the rescue instead of prevention of this incident from happening again. However, there were some articles written on the dangers of mining which was not as eye catchy news as the ones on the rescue mission. The saturation coverage of the drama by news organisations is likely to have boosted business for media groups worldwide as they got to publish or broadcast this piece of wonderful news.
As commented by one BBC reporter, “In the end, a potential tragedy in a remote corner of the world has been utterly transformed into one of the greatest tales of good news ever told,” and I too am absolutely glad that everything went well and everybody was fine!
Now that you know about this event too, has it caused you to reflect on your lives?
References
• Trenholm, S. (2005) Thinking Through Communication:
An Introduction to the Study of Human Communication,
Fourth Edition, Chapters 10 and 11, Allyn & Bacon, USA
• Hong, Junhao (1995) The Globalisation of Mass Media
and the Debate Over Cultural Imperialism in Readings in
Communication, Spring 2005, George A. Barnett and
Brian Reynolds, Eds. University of Buffalo, USA
• Hofstede, Geert (1997) Cultures and Organisations:
Software of the Mind, Chapter 1, McGraw Hill, USA
Hill, Charles (2003) International Business: Competing in
the Global Marketplace, Chapter 3, Prentice Hall, USA
• Brandson, G. and Stafford, R. (2005) The Media
Student’s Handbook (Third Edition), Routledge, USA
• Gudykunst, W.B. & Young, Y.K. (1992). (eds.) Readings
on communicating with strangers: an approach to
intercultural communication, Chapter 3, New York:
McGraw Hill, USA